Daniel A. Effron is an Associate Professor of Organisational Behaviour at London Business School. Previously, he taught at the Kellogg School of Management at Northwestern University, and was a fellow of the Edmond J. Safra Center for Ethics at Harvard University. He earned a Ph.D. in social psychology from Stanford University, and a B.A. in psychology from Yale University (magna cum laude). His research examines the psychological processes that allow people to act unethically without feeling unethical. He also researches how people form judgments of others' wrongdoing. His work has appeared in such scholarly publications as Journal of Personality and Social Psychology, Psychological Science, Organizational Behavior and Human Decision Processes, Journal of Experimental Social Psychology, Personality and Social Psychology Bulletin, and Journal of Consumer Research, and has been featured in such popular media outlets as the New York Times, the Washington Post, the Los Angeles Times, The Atlantic, and BBC News. Named one of the "Best 40 Business Professors Under 40" by Poets & Quants, he has been honored with teaching awards from the MBA classes of 2015 and 2020 at London Business School, and a Dissertation Research Award from the American Psychological Association.